In this assignment we were charged with
re-branding a packaged food or beverage for a new audience. I chose to take the fun, wonky,
kid-centered design of Ring Pops and transform it into an elegant, verging on hoity toity, design.

The target market is middle class women, 40-45, interesting in fine things and treating themselves and others. I wanted a product which would fit in easily in gift shops and boutiques as well as supermarkets and sweet shops.