Quaff Fine Tea
Quaff, “to drink heartily,” perfectly encapsulated what I wanted to convey with this product. I designed a black tea variety pack of fine loose leaf tea. The packaging has a simple, but elegant design. The box flap opens to reveal the colorful packets of tea while the button and string closures add to the air of sophistication.
I designed a black tea variety pack containing 5 kinds of black tea each in individual packets.
The packets carry on the button and string enclosures, and mimic the design of the package.
I created mockups for a website including a home page, and pages for a black tea variety pack, green tea variety pack, and about/contact.
The website compliments elements from the packaging such as the curved header and footer which mimic the curved enclosure of the box.
Billboard and Web Ads
I included lifestyle imagery in line with Quaff's mission and taglines - to take time and enjoy Quaff tea.
Sachet Business Card
These tea sachet cards represent the brand on a smaller scale and act as a unique and memorable plug for the brand.